United Airlines Contemplates Using Passenger Data for Targeted Ads

The airline is yet to decide on the venture, with customer backlash and privacy laws being major considerations.

United Airlines is considering using its passenger data to help brands show targeted ads on its planes and mobile app, according to the Wall Street Journal.
The targeted ads could be based on the passenger's known vacation spot and recent purchases using miles for a specific brand's merchandise.
United Airlines has not yet decided to commit to this targeted advertising venture, and is aware of the potential backlash from customers who don't like the idea of their information being sold.
If the business comes to fruition, United customers could opt out of having their information shared for advertising purposes due to privacy laws.
Other companies such as Marriott, Walmart, Uber, Instacart, and Home Depot have also started using customer data to market personalized ads.