Uniqlo Sues Shein Over Alleged Copy of Viral 'Mary Poppins' Bag

The lawsuit demands immediate halt of sales and compensation for damages, marking another copyright infringement case against Shein.

Uniqlo, owned by Fast Retailing, has filed a lawsuit against Shein, alleging that the Chinese fast-fashion company has copied its viral Round Mini Shoulder bag.
The lawsuit was filed in Tokyo District Court and demands that Shein immediately stop selling the imitation products and pay compensation for damages incurred.
The bag, often referred to as the 'Mary Poppins' bag due to its surprising capacity, has become Uniqlo's best-selling bag ever, repeatedly selling out and gaining viral attention on social media platforms like TikTok.
Shein, founded in China in 2008 and now based in Singapore, has quickly become a global fast-fashion market leader, particularly among young customers through social media.
This is not the first time Shein has faced legal action over copyright infringement, with previous accusations from H&M and several independent designers.