Uniqlo Sees Sales Surge Among Gen Z Women as Return-to-Office Mandates Increase

The fashion retailer credits viral TikTok trends and the return to office for boosting its popularity with young female shoppers.

Gen Z women now account for 35% of Uniqlo's sales, a significant increase from 16% in 2019.
The popularity of items like wide-leg trousers and tank tops with built-in bras, which went viral on TikTok, contributed to the sales boost.
Uniqlo's European turnover increased by 36% last year, reaching €1.3 billion.
The return-to-office mandates have influenced shopping habits, with young women seeking versatile clothing suitable for both work and evening outings.
Uniqlo plans to expand its store presence in North America, aiming for a 200-store footprint by 2027.