Unions Push for Major Expansion of California Film and TV Tax Credits

Entertainment labor groups launch 'Keep California Rolling' campaign to advocate for Governor Newsom's proposal to increase tax credits to $750 million annually.

• The Entertainment Union Coalition (EUC) has launched the 'Keep California Rolling' campaign to support a significant expansion of California's Film & TV Tax Credit Program.
• Governor Gavin Newsom's proposal seeks to increase the annual tax credit cap from $330 million to $750 million to combat job losses and production flight to other regions.
• Nearly 100 union members will travel to Sacramento in early March to lobby legislators for a jobs-focused incentive program that prioritizes middle-class workers over corporate profits.
• Unions cite a 40% drop in California production and a loss of 17,000 jobs in recent years, emphasizing the economic ripple effects on industries like tourism and hospitality.
• The campaign highlights the program's potential to generate billions in economic activity and underscores the need for structural updates to make California more competitive in attracting productions.

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