Overview

• The Entertainment Union Coalition (EUC) has launched the 'Keep California Rolling' campaign to support a significant expansion of California's Film & TV Tax Credit Program.
• Governor Gavin Newsom's proposal seeks to increase the annual tax credit cap from $330 million to $750 million to combat job losses and production flight to other regions.
• Nearly 100 union members will travel to Sacramento in early March to lobby legislators for a jobs-focused incentive program that prioritizes middle-class workers over corporate profits.
• Unions cite a 40% drop in California production and a loss of 17,000 jobs in recent years, emphasizing the economic ripple effects on industries like tourism and hospitality.
• The campaign highlights the program's potential to generate billions in economic activity and underscores the need for structural updates to make California more competitive in attracting productions.