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Unions Condemn AI ‘Actress’ Tilly Norwood as Creator Courts Talent Representation

Union leaders allege unauthorized use of actors’ work in the AI system’s training.

Overview

  • Particle6’s AI unit Xicoia and producer Eline van der Velden created Tilly Norwood, a fully AI‑generated performer with a distinct appearance and voice.
  • The persona debuted in an all‑AI Particle6TV sketch titled AI Commissioner and was formally introduced at a Zurich Film Festival event.
  • SAG‑AFTRA issued a statement opposing synthetic replacements for performers, with UK Equity expressing similar objections and raising concerns over consent.
  • Van der Velden said the project is an artistic experiment rather than a substitute for human actors and urged the industry to view AI as another creative tool.
  • The team reports interest from agents and producers, while Tilly’s Instagram nears 50,000 followers and promotes her as ready for major screen roles.