Overview
- The round totals $3 million and was led by Unilever Ventures with participation from DSG Consumer Partners.
- The financing includes a mix of primary and secondary capital, with Inflection Point Ventures remaining an investor.
- Secret Alchemist will use the funds to expand its fragrance portfolio, deepen formulation and R&D, build leadership, and scale distribution.
- Founded in 2021 by Ankita Thadani and Akash Valia, the brand later added actor Samantha Ruth Prabhu as a co‑founder.
- The company sells via its website, major marketplaces and quick‑commerce platforms, with full‑size perfumes starting at INR 1,099, and it emphasizes ingredient transparency.