Overview

• Unilever, the multinational consumer goods company, is under investigation by the UK's Competition and Markets Authority (CMA) over allegations of 'greenwashing'.
• The CMA is concerned that Unilever may be overstating the environmental benefits of certain products through vague and broad claims, unclear statements about recyclability, and the use of natural-looking images and logos.
• The investigation is part of a wider probe by the CMA into 'greenwashing' by firms, which it expanded in January to include fast-moving consumer goods companies such as Unilever.
• Unilever has responded to the investigation stating it is 'surprised and disappointed', refuting that their claims are misleading and asserting their commitment to making responsible claims about their products.
• If found guilty of greenwashing, the CMA could demand changes in Unilever's marketing or, in the most extreme case, take the company to court.