Overview

• Unilever announced it will shut down Ren Clean Skincare by the end of Q3 2025 after concluding the brand's long-term sustainability was unviable.
• The closure comes after a strategic review and failed attempts to find a buyer for the British clean beauty pioneer acquired by Unilever in 2015.
• Ren Clean Skincare, founded in 2000, achieved its zero-waste packaging commitment by 2021 and set benchmarks in sustainable beauty.
• Intensified competition in the natural and clean beauty market, coupled with internal challenges, contributed to the brand's declining profitability.
• The decision aligns with Unilever's broader strategy to focus on high-revenue 'power brands' and streamline its portfolio.