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Unilever Reports Resilient Q1 Growth as Dove Leads Power Brand Surge

CEO Fernando Fernandez highlights strong performance of beauty and wellbeing brands and progress on ice cream division spin-off despite macroeconomic challenges.

Dove soap boxes are seen in this illustration taken on January 17, 2022. REUTERS/Dado Ruvic/Illustration
The group’s 2024 Superbowl advertising campaign for Dove’s serum shower collection drove a high single-digit increase in personal care sales

Overview

  • Unilever delivered 3% underlying sales growth in Q1 2025, driven by beauty and wellbeing brands like Dove, which grew over 8%.
  • Overall quarterly sales declined 0.9% to €14.8 billion due to disposals and currency impacts, though volume grew 1.3%.
  • The company remains on track to achieve its full-year growth target of 3–5%, with expected improvements in emerging markets like Indonesia and China later this year.
  • The planned spin-off of the Magnum Ice Cream Company is progressing, with listings in Amsterdam, London, and New York expected later in 2025.
  • CEO Fernandez emphasized Unilever’s resilience, premium innovation strategy, and manageable impact of U.S. tariffs on profitability.