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Unilever CEO Targets Senior Ranks in Overhaul, Plans to Replace Up to 25% of Top Managers

The move follows sweeping white-collar cuts during a shift to a category-led structure with stricter accountability.

Overview

  • Fernando Fernandez said a review of Unilever’s top 200 managers will likely lead to a 25% refresh after market benchmarking.
  • Roughly 18% of white-collar roles have been eliminated over the past 18 months as part of efforts to tighten performance.
  • Leaders are being pushed to decide faster with higher risk tolerance, with incentives raised to as much as 200% and rewards paid in hard currency.
  • Deal activity will be limited to the United States and India, which Fernandez called key growth engines for the company.
  • The restructuring continues plans to spin off the ice-cream unit, including Magnum and Ben & Jerry’s, later this year, alongside a previously stated goal to cut 7,500 office-based roles by 2026.