Overview

• Unilever’s corporate affairs director, Mei Crespo, contacted SUPERISSSTE to clarify there is no policy barring sales and agreed to discuss supply terms.
• SUPERISSSTE director Dunia Ludlow launched an online initiative inviting local and national producers to register on superissste.gob.mx.
• Products at issue included Unilever food and personal care brands such as Maizena, Knorr, Hellmann’s, Dove, Axe and Rexona.
• The dispute aligns with President Claudia Sheinbaum’s agenda to reduce imports and bolster the domestic market through programs like Plan México.
• SUPERISSSTE is executing a recovery plan to revitalize its 41 stores with supplier diversification, store remodels and new retail formats.