Unilever Acquires Wild in £230 Million Deal to Boost Sustainable Brand Portfolio

The acquisition is set to accelerate Wild's global expansion, particularly in the US, while leveraging Unilever's scale and expertise.

Unilever has officially acquired refillable personal care brand Wild, valuing the company at up to £230 million.
Wild's co-founders, Charlie Bowes-Lyon and Freddy Ward, are believed to have earned close to £100 million from the sale.
The acquisition aligns with Unilever's corporate transformation, focusing on sustainable and high-growth brands as it restructures operations.
Wild plans to expand its reach in the US market, addressing challenges like tariffs and manufacturing costs, with potential support from Unilever's resources.
Co-founder Charlie Bowes-Lyon will remain involved under a two-year earn-out agreement tied to ambitious sales targets.