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Unidentified Fitbit‑Like Tracker Appears in Pixel 11 Ads

Its repeated presence in recent Pixel 11 promotional videos raises questions about whether Google is hinting at an unannounced screened fitness tracker or using a marketing mockup.

Overview

  • Tech sites and Reddit users circulated images on Monday showing a narrow, oblong wearable in several Pixel 11 adverts that does not match the Pixel Watch 5 or the screenless Fitbit Air.
  • The pictured device displays a simplified Pixel Watch–style face with time, heart rate, step count and an active workout on a small pebble-like screen attached to a Pixel Watch band.
  • Google has not identified the device or announced any plans for a new tracker, so reports describe the appearance as unconfirmed and based on promotional imagery rather than official product news.
  • Observers offer two main explanations: the image could hint at a new screen-equipped Fitbit tracker such as a Charge successor, or the graphic could be an ad-specific mockup or AI-generated asset.
  • The sighting matters because Google now oversees Fitbit and the company last released a Charge-series device about three years ago, so a new compact tracker would expand Fitbit’s options for users who want a screen without a full smartwatch.