UNICEF and Bilal Maqsood Launch Four-Part 'Bachpan Bemisaal' for Early Childhood Learning

Overview

• Developed under UNICEF’s Pakkay Dost banner, the Urdu series uses music, storytelling and play to reinforce affection, nutrition, hygiene and early stimulation.
• A Karachi launch featured Bilal Maqsood alongside Sanam Saeed, Omer Adil, producer Baneish and Ayaz Khan, who urged more locally relevant children’s programming.
• UNICEF’s Dr Saba Shuja called early childhood development the country’s smartest investment, linking early care and stimulation to better health and learning outcomes.
• Producers reported initial screenings across multiple schools and said the episodes were shaped by child-psychology research to keep young viewers engaged.
• Partners, including representatives from the polio programme, said the content supports positive behaviour and health awareness through simple, accessible messages.