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Under Armour's Stock Surges Amid Successful Turnaround Efforts

The company reports better-than-expected earnings and raises its full-year guidance, signaling progress in its restructuring plan.

  • Under Armour's shares rose nearly 30% after the company posted better-than-expected earnings and improved guidance.
  • The company reported a fiscal 2025 Q2 adjusted EPS of $0.30, surpassing forecasts despite an 11% decline in revenue to $1.4 billion.
  • CEO Kevin Plank, who returned in April, credited the turnaround to cost-cutting measures and a shift towards a more premium brand position.
  • Under Armour increased its projected full-year adjusted EPS to between $0.24 and $0.27, up from a previous range of $0.19 to $0.21.
  • Despite challenges in North America and international markets, the company achieved higher gross margins and reduced SG&A costs by 13%.
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