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Under Armour Reports 7% Quarterly Sales Drop as Reset Costs Rise

The results cloud the recovery timeline because expected margin gains depend heavily on one-time tariff refunds and large restructuring charges have reduced near-term flexibility.

Overview

  • Under Armour, which reported results on Friday, Nov. 6, 2026, said revenue fell about 7% to roughly $1.2 billion for the quarter ended Sept. 30 and adjusted profit was roughly break-even.
  • The company disclosed about $280 million in restructuring charges so far and expects total restructuring to approach $305 million by year-end as it slims its product assortment and cuts marketing waste.
  • Sales dropped across North America, EMEA and Asia-Pacific with apparel, footwear and accessories all down and footwear showing the steepest decline for the quarter.
  • Management trimmed its gross-margin improvement target to 170–220 basis points and said roughly 150 basis points of the improvement rely on tariff refunds, with supply-chain costs and currency moves posing downside risk.
  • Investors reacted negatively to the report, sending shares lower, and analysts warned the company’s heavy North American exposure and weak footwear demand could make a sustained recovery slow.