Under Armour Rejoins NFL as Official Footwear and Glove Partner

The multiyear deal marks Under Armour's return to on-field licensing after a five-year hiatus, with a focus on youth sports development and enhanced brand visibility.

Under Armour has signed a long-term partnership with the NFL, becoming an official supplier of on-field footwear and gloves for the league.
The agreement allows Under Armour to display its logos on cleats and gloves worn during NFL games and access NFL media platforms for promotional purposes.
The NFL will support Under Armour’s grassroots initiatives, including the UA Next platform, to promote youth sports and player development.
This marks Under Armour's return to NFL licensing after ending its previous deal in 2020 as part of a broader business restructuring.
The partnership aligns with Under Armour's strategy to regain relevance in the competitive sportswear market, while Nike remains the exclusive provider of NFL uniforms and sideline apparel.