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Under Armour Cuts Outlook After Earnings Beat, Citing Tariff Pressure

Tariff pressures plus restructuring costs complicate a turnaround led by CEO Kevin Plank.

Overview

  • Under Armour posted fiscal Q2 EPS of 4 cents on revenue of $1.33 billion, with sales down 5% and a net loss of $18.8 million.
  • The company now expects full‑year revenue to decline 4% to 5% and adjusted EPS of 3 to 5 cents, with guidance below Wall Street estimates.
  • Management said higher U.S. tariffs are pressuring profitability, projecting a full‑year gross‑margin decline of 190 to 210 basis points.
  • Tariff exposure stems from sourcing about 30% of merchandise volume from Vietnam, with roughly $100 million in incremental costs anticipated this year.
  • Regional and channel results diverged, with North America down 8% to $792 million and international up 2% to $551 million, wholesale down 6%, direct‑to‑consumer down 2%, and eCommerce down 8%, while Reza Taleghani was named CFO effective February 2026 as restructuring charges reached $103 million plus $44 million in related expenses.