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Under Armour and Stephen Curry End 13-Year Partnership as Curry Takes Full Control of Curry Brand

Under Armour increases restructuring charges to $255 million following the separation.

Overview

  • Curry Brand becomes an independent entity effective immediately, with Stephen Curry free to pursue a new retail partner.
  • Under Armour will release the Curry 13 in February as the final Curry Brand shoe produced with the company.
  • The company raised its restructuring plan to $255 million, including costs tied to the Curry separation, contract terminations, impairments and severance.
  • Under Armour expects basketball revenue of $100 million to $120 million this fiscal year and says the split should not significantly affect overall results.
  • The decision lands during a difficult stretch for Under Armour, which has logged eight consecutive quarters of declining sales and a roughly 40% share price drop this year.