Under Armour Acquires Plant-Based Fashion Brand, Appoints New Brand Strategy EVP

Eric Liedtke, founder of Unless Collective and former Adidas executive, joins Under Armour's leadership team.

Under Armour acquires Unless Collective, a zero-plastic fashion startup founded by Eric Liedtke.
Eric Liedtke appointed as Executive Vice President of Brand Strategy at Under Armour.
Liedtke brings extensive experience from Adidas, where he led significant brand turnarounds.
Under Armour continues restructuring efforts under CEO Kevin Plank's leadership.
Upcoming earnings report expected to show significant declines in revenue and profit.