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UNC Football Tickets Sell Out at Record Pace for Bill Belichick Debut

Unprecedented ticket demand underscores fan excitement for Belichick’s pro-style rebuild following his record $10 million hire.

Dec 12, 2024; Chapel Hill, NC, USA;   North Carolina Tar Heels new head coach Bill Belichick walks to his seat for the announcement of his hiring  at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images/File Photo
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Overview

  • The University of North Carolina announced all season and single-game tickets for the 2025 football campaign were sold out at Kenan Stadium, the earliest sellout in program history.
  • The sellout caps accelerated season-ticket demand after UNC secured six-time Super Bowl champion Bill Belichick under a five-year, $50 million contract worth $10 million per year.
  • Belichick’s staff has overhauled the roster with 70 new players—40 via the NCAA transfer portal and 30 traditional recruits—to shift toward a pro-style system.
  • The Hall of Fame coach will make his college head-coaching debut on Monday, September 1, in a Monday night opener against TCU on ESPN.
  • The surge in ticket sales signals institutional commitment to football after the university parted ways with longtime coach Mack Brown following six straight bowl appearances and a Fenway Bowl defeat.