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UNC Extends AD Bubba Cunningham Through 2029 and Taps NASCAR Executive Steve Newmark as Successor

Revenue sharing launched by a $2.8 billion antitrust settlement creates a funding landscape that UNC aims to navigate with Newmark’s sponsorship expertise.

Dec 12, 2024; Chapel Hill, NC, USA;  North Carolina Tar Heels new head coach Bill Belichick shares a moment with athletic director Bubba Cunningham at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images/File Photo
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Overview

  • UNC extended Bubba Cunningham’s contract through July 2029 and will move him into a senior advisory role to the chancellor in summer 2026.
  • Steve Newmark, president of RFK Racing, will join UNC as executive associate athletic director on August 15, 2025.
  • Newmark’s initial responsibilities will center on revenue-driving initiatives for the football and basketball programs.
  • He is slated to assume the athletic director role in summer 2026 under the department’s two-stage succession plan.
  • The leadership changes coincide with the start of direct athlete revenue sharing following a $2.8 billion House antitrust settlement.