Overview
- UNC extended bubba cunningham’s contract through july 2029 and created a senior advisor role for him after the 2025-26 academic year.
- Steve Newmark, president of roush fenway keselowski racing, will begin as executive associate athletic director on august 15 with a mandate to boost revenue in key sports programs.
- Newmark’s 15 years in motorsports management and legal work with the sec and ncaa equip him to navigate the new revenue-sharing landscape under the $2.8 billion antitrust settlement.
- He is slated to succeed cunningham as athletic director in summer 2026, ensuring a seamless handover after collaborating throughout the 2025-26 season.
- The structured plan preserves institutional knowledge while positioning unc athletics to diversify income streams and adapt to evolving collegiate sports economics.