Unauthorized Crumbl Cookie Pop-Up in Sydney Sparks Outrage Over High Prices and Stale Cookies

The pop-up, which had no official ties to the U.S. bakery, charged Australians nearly double the price for imported cookies.

Crumbl Sydney was not affiliated with the official Crumbl Cookies and sold imported cookies at $AU17.50 each.
The event, heavily promoted on TikTok, attracted long lines but resulted in complaints about stale and overpriced cookies.
Organizers claimed they did not intend to profit significantly and provided a cost breakdown showing high expenses.
Backlash ensued as customers felt deceived, with many labeling the pop-up a scam and predicting potential legal action.
Crumbl Sydney defended their actions, stating they never claimed official affiliation, but used Crumbl's trademarked branding.