Overview

• Crumbl Sydney was not affiliated with the official Crumbl Cookies and sold imported cookies at $AU17.50 each.
• The event, heavily promoted on TikTok, attracted long lines but resulted in complaints about stale and overpriced cookies.
• Organizers claimed they did not intend to profit significantly and provided a cost breakdown showing high expenses.
• Backlash ensued as customers felt deceived, with many labeling the pop-up a scam and predicting potential legal action.
• Crumbl Sydney defended their actions, stating they never claimed official affiliation, but used Crumbl's trademarked branding.