Unapproved AI Mario Hologram Stirs Controversy at CES 2024

Created by Proto for an AARP booth, the hologram's bizarre voice and animations spark legal questions and social media uproar.

An AI-powered holographic version of the character Mario was unveiled at the Consumer Electronics Show (CES) 2024, causing a stir among attendees due to its bizarre voice and awkward animations.
The AI Mario hologram was created by the company Proto and was displayed at a booth sponsored by AARP (formerly the American Association of Retired Persons), as part of their AgeTech initiative aimed at improving the lives of elderly persons.
Despite the hologram's striking resemblance to the real Mario, it was confirmed that Nintendo did not approve or have any involvement in its creation.
Proto stated that the AI hologram was an 'unfinished proof of concept' and 'not intended for commercial release', but its appearance at CES has sparked speculation about potential legal repercussions.
Social media reactions to the AI Mario ranged from confusion to horror, with many questioning the legality of its use and the quality of its voice and animations.