UMG Expands Spotify Partnership, Adds Music Teasers and Videos

The expanded collaboration offers an alternative to TikTok, enhancing music discovery and artist engagement on Spotify.

Universal Music Group (UMG) announces a strategic expansion of its partnership with Spotify, allowing its artists to tease unreleased music and share music videos on the platform.
The move comes as UMG's standoff with TikTok continues, with UMG pulling its full catalog from the video app earlier this year over issues including artist compensation and online safety.
Spotify's new features aim to enhance music discovery and social interaction, providing an alternative platform for UMG artists to engage with their fans.
UMG's deal with Spotify also includes the distribution of music videos in the U.S., marking a significant expansion of Spotify's content offerings.
The partnership reflects a shift in how music is promoted and discovered, emphasizing the importance of streaming platforms in the digital age.