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UMG CEO Denies Role in “Not Like Us” Promotion; Labels Drake’s Discovery Bid “Farcical”

New filings coincide with Drake’s bid for CEO communications plus Lamar’s contract in a discovery effort the label deems abusive.

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File photo of Kendrick Lamar and Drake

Overview

  • In a sworn declaration Lucian Grainge said he never heard “Not Like Us” or saw its artwork or video until after Interscope released it.
  • UMG lawyers characterized Drake’s attempt to subpoena Grainge’s emails and texts as a “transparent attempt” to harass the company.
  • Drake’s legal team is pursuing broad discovery of executive-level records, Kendrick Lamar’s UMG contract and documents on the label’s promotional tactics.
  • UMG argues that senior executive communications are irrelevant to First Amendment-protected artistic expression and defamation claims.
  • The Southern District of New York will decide whether to curb Drake’s expansive document requests or allow the case to move closer to trial.