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Umamusume: Pretty Derby to Sponsor Grand Prix de Paris as Steam Engagement Soars

Cygames published stable-visit etiquette rules after refunding bug-affected players to manage community interest ahead of its July 13 ParisLongchamp debut.

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Umamusume: Pretty Derby
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Overview

  • The game topped its launch concurrent user count by more than double when SteamDB recorded over 50,000 simultaneous players on July 9, landing it among Steam’s 50 most-played titles.
  • Cygames is sponsoring the Cygames Grand Prix de Paris at ParisLongchamp Racecourse from July 13, staging three races with a total prize pool of €600,000.
  • Limited-time Legend Races are active this month, pitting players against iconic Umamusume characters such as El Condor Pasa and Symboli Rudolf for exclusive rewards.
  • In response to early technical issues and viral real-world stable visits, the developer issued in-game refunds and formalized etiquette guidelines to protect horse welfare.
  • Since its June 26 global launch following a 2021 Japanese debut, the franchise has branched into anime and manga tie-ins and real-life partnerships, including April’s Kentucky Derby backing and now a Paris races sponsorship.