Overview
- The game topped its launch concurrent user count by more than double when SteamDB recorded over 50,000 simultaneous players on July 9, landing it among Steam’s 50 most-played titles.
- Cygames is sponsoring the Cygames Grand Prix de Paris at ParisLongchamp Racecourse from July 13, staging three races with a total prize pool of €600,000.
- Limited-time Legend Races are active this month, pitting players against iconic Umamusume characters such as El Condor Pasa and Symboli Rudolf for exclusive rewards.
- In response to early technical issues and viral real-world stable visits, the developer issued in-game refunds and formalized etiquette guidelines to protect horse welfare.
- Since its June 26 global launch following a 2021 Japanese debut, the franchise has branched into anime and manga tie-ins and real-life partnerships, including April’s Kentucky Derby backing and now a Paris races sponsorship.