Overview

• Since its June 26 global launch, Umamusume: Pretty Derby has held a top-50 Steam ranking with peak concurrent players exceeding 50,000, fueled by viral streams from creators like Northernlion and Vinesauce.
• Cygames issued official stable-visit guidelines instructing fans to arrange visits through the Kyousoba Furusato Information Center and follow strict etiquette to minimize stress on real horses.
• An international gift service now enables overseas fans to send fresh ryegrass bundles to Haru Urara, with options priced at 6,000 yen or 2,500 yen depending on quantity and shipping.
• Starting July 13, Cygames will carry its branding onto real-world racing by sponsoring the Grand Prix de Paris, officially renaming it the Cygames Grand Prix de Paris in partnership with France Galop.
• Ongoing content updates and in-game events underscore Cygames’ strategy to bridge virtual gameplay with tangible horse-racing heritage and sustain global player engagement.