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Umamusume Developers Clamp Down on Fan Art as Global Player Tips Surge

Cygames warned of legal action to protect its real-horse partnerships, coinciding with the release of beginner guides on the game’s intricate gacha mechanics by media outlets.

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A screenshot featuring Gold Ship in Umamusume.

Overview

  • The game’s global launch in July drove viral growth on social media and streaming platforms, reaching peak concurrent Steam players and attracting major influencers.
  • Cygames released community guidelines banning explicit, sexual, political and infringing fan art in cooperation with real-horse registries and the Japan Racing Association.
  • The developer warned it may pursue legal action against violations to safeguard the reputations of real-horse owners.
  • Players strengthen their horse girls using support cards, borrowed legacies and premium carats for gacha pulls, fueling discussions on the ethics of RNG-driven monetization.
  • Outlets such as Polygon and Kotaku have published detailed beginner guides and tips for mastering the game’s pre-race strategy and complex mechanics.