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Uma Musume English Release Smashes Steam Records, Prompts Haru Urara Caretaker Statement

Streamer-driven enthusiasm has propelled the free-to-play gacha title to the top of Steam charts.

Uma Musume Pretty Derby / Umamusume

Overview

  • Steam registered record concurrent players and garnered over 5,000 overwhelmingly positive reviews within a week of the June 26 English launch.
  • High-profile livestreamers such as Northernlion and PaymoneyWubby have driven spikes in user engagement and viewership.
  • Community-created guides and skill-optimization content have proliferated to help players navigate the game’s gacha mechanics.
  • Matha Farm confirmed in a July 2 post that the real Haru Urara is healthy and energetic and clarified it does not participate in the game.
  • The English launch has reignited global interest in the franchise’s blend of Japanese horse-racing heritage and idol-style storytelling.