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Ulta Beauty Raises Profit Guidance After Surpassing Q1 Sales Estimates

Strong demand for affordable trendy beauty products has driven sales gains, prompting Ulta to raise its EPS outlook to $23.20 per share.

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An Ulta Beauty store sign is pictured in the Manhattan borough of New York City, New York, U.S., March 8, 2022.  REUTERS/Carlo Allegri/File Photo
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Overview

  • Ulta reported first-quarter net sales of $2.85 billion, up 4.5% year-over-year and above the $2.79 billion analysts expected.
  • Comparable store sales rose 2.9% as average transaction value climbed 2.3% and transaction count increased 0.6%.
  • CEO Kecia Steelman said consumers are treating beauty purchases as a comfort and escape, with new launches like Milk Makeup and K-beauty driving traffic.
  • The company boosted its full-year earnings per share forecast to $22.65–$23.20 from $22.50–$22.90, citing lower inventory losses and disciplined cost controls.
  • Digital channels continue to expand, with over 60% of e-commerce sales now generated through the Ulta Beauty mobile app.