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Ulta Beauty Raises 2025 Outlook After Q1 Sales Outpace Forecasts

The retailer intends to leverage its UB Media retail advertising arm alongside new brand partnerships to diversify revenue in the face of global trade uncertainty.

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An Ulta Beauty store sign is pictured in the Manhattan borough of New York City, New York, U.S., March 8, 2022.  REUTERS/Carlo Allegri/File Photo
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Overview

  • Ulta reported Q1 net sales of $2.8 billion, a 4.5% year-over-year increase that exceeded analyst expectations.
  • Adjusted EPS of $6.70 topped forecasts and comparable sales rose 2.9%, driven by a 2.3% rise in average ticket and a 0.6% uptick in transactions.
  • Fragrance delivered double-digit growth while makeup and some skincare segments faced flat or modest declines.
  • Management raised full-year EPS guidance to $22.65–$23.20 per share and lifted its sales outlook to as much as $11.7 billion.
  • Ulta plans to expand its UB Media platform and roll out new brand partnerships to diversify revenue as global trade uncertainty and consumer wallet pressures loom.