Overview
- Located at The Avenues in Kuwait, the 15,000-square-foot store offers about 300 beauty and wellness brands, many new to the Middle East.
- Ulta is tailoring the region’s assortment with more luxury and fragrance space, plus elevated services including private facial rooms and a nail bar, featuring labels such as Tom Ford Beauty, Sisley, Burberry and Augustinus Bader.
- Bella Hadid is set to attend the ribbon cutting, and her perfume line Ôrəbella joins new-to-Kuwait names including Morphe, Polite Society and Kiko Milano.
- Next openings are scheduled for the UAE at Mall of the Emirates in January 2026 and Dubai Mall in March, with Saudi Arabia’s Red Sea Mall in March 2026.
- The expansion leverages a franchise partnership with Alshaya Group in a fast-growing regional market where Ulta will compete with Sephora’s Chalhoub-backed network, following Ulta’s earlier moves into Mexico and the U.K.