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Ulrika Jonsson Defies Ageist Trolls With Neon-Green Lingerie Campaign

She praised the mesh set's design for every shape and age to counter ageist criticism.

Overview

  • The 57-year-old TV presenter posted mirror selfies in a neon-green mesh two-piece gifted by Swedish label Understatement Underwear, praising its comfort and inclusivity.
  • She framed the lingerie campaign as a rebuttal to cruel comments following her decision to appear makeup-free on Spencer Matthews’s Untapped Podcast.
  • Podcast host Spencer Matthews publicly defended her, stating that people should not comment on others’ appearance and expressing solidarity.
  • Jonsson revealed her lifelong struggle with eczema, describing makeup as painful and explaining that, after years of Botox and fillers, she now chooses to embrace her natural ageing.
  • Her campaign champions body positivity and prioritises inclusivity across all ages and body types.