Overview
- The Information Commissioner’s Office describes a shift to “agentic commerce” and says it will closely monitor deployments to embed privacy safeguards by design.
- Agentic systems are expected to find deals, manage budgets and execute purchases with user approval, which may require access to bank details, spending histories and behavioral data.
- Capgemini reported a quarter of consumers used generative AI shopping tools in 2025, and a TLT survey found 49% of major UK retailers are investing in agentic AI.
- TLT’s legal analysis flags uncertainty over consent, disclosures and liability, with only 15% of retailers saying payment contracts are ready for agentic transactions.
- Technology firms are advancing the tools—OpenAI is developing agentic commerce features, Perplexity has launched its Comet browser for autonomous tasks, and Amazon has reportedly blocked rival AI crawlers.