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UK Watchdog Opens First Consumer-Law Probes Into Eight Firms Over Online Pricing

The CMA is using new powers that allow fines of up to 10% of global turnover if it finds breaches of consumer law.

Overview

  • Investigations target StubHub, Viagogo, AA Driving School, BSM Driving School, Gold’s Gym, Wayfair, Appliances Direct and Marks Electrical.
  • The CMA is scrutinizing practices such as drip pricing, hidden mandatory fees, misleading countdown timers and default opt-ins designed to push add-ons.
  • Ticketing sites are being reviewed for upfront disclosure of mandatory charges, AA and BSM for how compulsory fees are shown, Gold’s Gym for a joining fee during sign-up, and homeware retailers for time-limited sales and automatic opt-ins.
  • The move follows a cross‑economy review of 400+ businesses in 19 sectors since April, with advisory letters sent to about 100 firms across 14 sectors to raise compliance concerns.
  • No conclusions have been reached, the authority can order compensation under the Digital Markets, Competition and Consumers Act 2024, and companies including Viagogo and AA say they will cooperate.