UK Watchdog Identifies Weak Competition in Baby Formula Market

CMA finds strict advertising rules and market concentration contribute to high prices for parents.

Parents are paying more than necessary due to limited price competition in the baby formula market.
Strict advertising regulations prevent manufacturers from promoting price reductions.
The market is dominated by a few key players, reducing competitive pressures.
CMA opts for regulatory reform recommendations over an in-depth investigation.
Concerns raised about the impact on low-income families and infant health.