Overview

• The ASA’s June 11 ruling targets the ‘Two Is More Than One’ campaign released in late March for depicting a high-speed car chase prone to unsafe imitation
• Regulators cited the emphasis on speed, fast-paced soundtrack and visible skid marks as evidence the ad could encourage breaches of the Highway Code
• Mars-Wrigley defended the commercial as a ‘fantastical and absurd’ cinematic presentation with vehicles driven at lawful speeds
• Clearcast, which pre-approves British TV adverts, told the ASA the stylised approach made it clear viewers should not emulate the driving
• The watchdog instructed Mars-Wrigley to avoid condoning or encouraging any irresponsible driving practices in future adverts