Overview
- The Advertising Standards Authority banned promotions by Kwiff and Betway under rules barring gambling ads likely to strongly appeal to under‑18s.
- The Kwiff post featuring Sir Lewis Hamilton was ruled irresponsible after the regulator cited roughly 150,000 UK Instagram followers aged under 18 as evidence of strong youth appeal.
- Betway’s YouTube video was prohibited because Chelsea FC logos were integrated into a stadium fan experience, which the ASA said would resonate strongly with young football followers.
- The regulator said a standalone club logo might be permissible, but its use on fans’ scarves, shirts and venue backdrops exceeded the code’s limited exemption for identifying content.
- Kwiff said it has removed content featuring mainstream sportspeople, while Betway argued its sponsorship rights allow logo use and warned the ruling could set a harmful precedent as it pledged compliance.