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UK-US Auto Tariff Deal Stalls Bentley Sales, Spurs JLR Strategy Reevaluation

Uncertainty over implementation of a new 10% tariff on 100,000 UK-made cars disrupts operations, even as Jaguar Land Rover posts record profits.

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Overview

  • Bentley has frozen US sales due to a lack of clarity on the rollout of a 10% tariff for 100,000 UK-made cars under a new UK-US trade deal.
  • Jaguar Land Rover (JLR) resumed US shipments last week after halting them in April but continues to face uncertainty over tariff implementation details.
  • JLR reported a pre-tax profit of £2.5 billion for the financial year ending March 31, its strongest performance in a decade, despite trade disruptions.
  • JLR's CEO stated there are no immediate plans to shift production to the US, though the company has not ruled out the possibility in the future.
  • The absence of a quota allocation mechanism for the reduced tariffs is causing operational challenges for UK automakers, with the US being their largest export market.