Overview
- Sardinia ranked first, Madeira second and the Outer Hebrides third in a new top-30 list of alternative hotspots.
- 43% of respondents expect to visit somewhere they had not previously considered, with 67% of Gen Z seeking off-the-beaten-track trips.
- Cost is a factor for 24% choosing lesser-known destinations, yet 80% say holiday value goes beyond price to the overall experience.
- Travel plans are shifting in format, as 44% prefer several shorter, lower-cost breaks over one longer holiday this year.
- The list spans diverse locales including the Azores, Tromsø, Lapland, Transylvania, Nuuk, Baku and Panama City, with the Outer Hebrides noted for Barra’s beach-landing airport.