Overview
- The year’s peak booking day is underway with travel companies expecting one of their busiest days and a January uplift of roughly 200,000 package bookings versus last year, according to the CAA.
- Major operators have launched New Year promotions, with discounted flights, packages and cruises from British Airways, EasyJet, Jet2, Tui, Marella, Loveholidays and others.
- Search trends point to shifting preferences for 2026, with Gozo named the fastest‑rising destination and growing interest in mid‑ and long‑haul options such as Sri Lanka and Dubai.
- Egypt is climbing rapidly for UK holidaymakers, with Red Sea resorts helping deliver about 30% year‑on‑year growth in 2025 bookings and further momentum anticipated, On the Beach reports.
- Consumer guidance stresses smart booking: confirm ATOL coverage, scrutinise fees and cancellation terms, consider package protections, check winter hotel operations, buy insurance at booking, and use tactics like pre‑booking luggage and flying mid‑week to cut costs.