Overview

• The campaign, initiated on Monday, employs real testimonies to highlight the dangers and consequences of illegal migration.
• An increase in small boat arrivals from Vietnam has prompted the UK to focus on Vietnamese nationals, following a successful campaign in Albania.
• Adverts warn of the risks of debt and exploitation by people-smuggling gangs, and the harsh realities of living in the UK illegally.
• Home Secretary James Cleverly emphasizes the campaign's role in saving lives and undermining the business model of criminal gangs.
• UK and Vietnamese authorities plan to enhance their partnership on migration issues, with senior officials scheduled to meet in April.