Overview
- A OnePoll survey of 2,000 UK adults for Super, Natural British Columbia reports Gen Z averages about 49 minutes outside on weekdays, with many saying they can go days without going out at all.
- City residents report roughly 1 hour 17 minutes outside daily, slightly more than suburban and rural peers, yet over half say this is mainly time spent commuting rather than engaging with nature.
- Parents say children now average under an hour outdoors each day, and many believe kids get less outdoor time than they did at the same age.
- Respondents cite bad weather, lack of time, and reluctance to go out alone as key barriers, especially for younger adults.
- The study highlights a perceived ‘nature deficit’ in media, notes that seeing nature on screens often motivates people to go outside, and references research showing cultural mentions of nature have declined since the 1950s.