Overview
- The 'Let's make a meal of it' campaign, launched May 19, allows customers to round up their shopping bills to support FareShare, the UK’s largest food redistribution charity.
- Every pound donated through the campaign provides five meals for people in need, aiding children at youth clubs and socially isolated individuals through communal dining initiatives.
- The campaign runs for one to two weeks, with round-up options available in-store and online at Tesco and Sainsbury’s, and online at Waitrose and Morrisons.
- A new coalition, Alliance Food Sourcing, has been formed to tackle food waste by repurposing surplus items into soups, baked goods, and community kitchen supplies.
- This initiative follows the King's call on his 75th birthday for the food sector to address the dual issues of food excess and scarcity in the UK, where 1 in 7 people face hunger daily.