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UK Supermarkets Cut Festive Chocolate Tubs Below £5 as M&S 1.2kg Tin Draws Shoppers

Loyalty-only pricing is reshaping how shoppers judge value on downsized tubs versus larger tins.

Overview

  • Sainsbury’s Nectar promotion cuts Cadbury Heroes and Roses tubs from £7 to £4.50 and many pouches to 97p, with the offer set to finish today for those lines.
  • Tesco is offering sub-£5 prices on tubs for Clubcard members, including a £3.95 Quality Street deal reported this week.
  • Morrisons is matching £4.50 on tubs in stores according to retail posts, while Asda lists some sub-£5 options, highlighting varied pricing by chain.
  • Marks & Spencer’s Big Mix tin is 1.2kg for £12, and a 650g version is about £7 on Ocado, prompting direct price-per-weight comparisons with legacy assortments.
  • Quality Street and Celebrations have been reduced in size and shifted to paper packaging this year, intensifying shopper focus on price per 100g.