Overview

• The Apple Watch Series 10, originally launched in September 2024 at £399, is now available for £299—the lowest price ever—on Amazon, Argos, and Very.
• The Series 10 features a larger screen, advanced health tools like ECG and sleep apnea alerts, Crash Detection, and fast charging capabilities.
• Amazon's own smartwatch, discounted by 43%, is now priced between £21.98 and £39.99, depending on the strap color chosen.
• The Amazon smartwatch includes heart rate and SpO2 monitoring, built-in Alexa, call/text notifications, and a multi-day battery life of 6–7 days.
• Consumers are weighing premium features of high-end models like Apple Watch against affordable alternatives that deliver essential functionality at a fraction of the cost.