Overview

• Next, New Look and Marks & Spencer have seen their affordable slip, maxi and linen-blend dresses trend online as sizes sell out within hours.
• Next’s £28 Pink/Orange Midi Slip Summer Dress is drawing crowds thanks to its Dolce & Gabbana-style print at just 1% of the designer cost.
• New Look’s Striped Textured Tiered Midi Beach Dress (£29.99) and Next’s Lipsy Multi Paisley Print Beach Dress (£40) are selling out in multiple colourways.
• Shoppers praise these high-street styles for their ease of dressing up or down and for mirroring premium looks without the premium price tag.
• A number of customers report inconsistent sizing—some pieces run small or large—leading to advice to try multiple sizes or size up.