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UK Retailers Launch Early Christmas Chocolate Price War With Sub-£5 Tubs and Two-for-£10 Offers

Loyalty schemes are deciding who gets the steepest cuts.

Overview

  • Ocado is running a limited two‑for‑£10 promotion on selected Christmas chocolate tubs through September 30.
  • Sainsbury’s has cut Heroes and Roses tubs to £4.50 for Nectar members, with a separate 97p Cadbury pouch deal that ended on September 21.
  • Tesco Clubcard prices include Quality Street at £3.95 in some stores, with reports of selected locations dropping tubs to as low as £2.95, while Asda lists low open prices without a loyalty card around £4.42–£4.92.
  • Poundland’s 125g Cadbury selection boxes briefly went online at 25p before selling out as the retailer shifted its website to browsing‑only and closed its Perks app, leaving purchases in‑store.
  • Marks & Spencer’s new 1.2kg Big Mix tin at £12 is drawing value comparisons with legacy tubs, against a backdrop of 2025 pack‑size reductions and lighter paper packaging for brands such as Quality Street and Celebrations.